Blog
Notes from the studio
Social media, video production, brand building and studio IT, written by the team at Clouds Agency. 144 articles so far.
12 articles in Marketing
How to Choose an Entertainment Marketing Agency in Los Angeles
What separates a great entertainment marketing agency from an expensive waste of time. A practical guide to evaluating agencies, understanding what you are paying for, and finding the right fit for your project.
May 10, 2026
The Independent Filmmaker's Guide to Marketing Your Film
A practical playbook for indie filmmakers who want to build an audience before, during, and after a festival run without a studio marketing budget behind them.
May 8, 2026
How Brands Are Winning Through Creator Economy Partnerships
The creator economy has matured. The brands growing fastest in 2026 are building structured, long-term creator partnerships rather than one-off sponsored posts.
May 3, 2026
Film Festival Strategy: Getting Selected and Making Noise When You Are
How to build a submission strategy across the festival circuit, get programmers to notice your film, and maximize the marketing value of every selection you receive.
May 3, 2026
Influencer Marketing ROI: How to Measure What Actually Matters
Most brands measure influencer marketing wrong, then wonder why it did not work. Here is the framework for measuring influencer campaigns against real business outcomes.
April 30, 2026
Marketing a Documentary: From Festival Run to Streaming Release
Documentary marketing is a different discipline than narrative film. A breakdown of the strategies that work for docs, from subject-community outreach to streaming platform negotiations.
April 22, 2026
Content Marketing vs Paid Ads: What Works Better for Growing Brands in 2026
Every growing brand eventually faces this decision. Here is a framework for choosing between content marketing and paid advertising, and when the right answer is both.
April 20, 2026
Influencer Marketing in Los Angeles: Finding the Right Creators for Your Brand
Los Angeles is home to the largest concentration of digital creators in the world. Here's how brands navigate the LA creator landscape to find partnerships that actually convert.
April 9, 2026
Video Game Marketing for Indie Studios: Building Hype Before Launch
Indie game marketing requires building community months before launch. Here is a practical strategy for studios with limited budgets who need to compete for attention against titles with massive marketing spend.
April 2, 2026
Meta Ads Creative Testing: How to Know What Works Before Spending Big
Meta ads performance is driven by creative quality more than audience targeting. The brands that win test systematically before they scale. Here is how to build a creative testing program that informs your spend.
March 28, 2026
How to Use Social Proof and Testimonials in Video Marketing
Social proof is the most persuasive tool in marketing. Here's how to capture, produce, and deploy video testimonials that actually convert.
March 25, 2026
TikTok Ads Strategy for Brands in 2026: What's Changed and What Hasn't
A current breakdown of TikTok advertising for brands, covering the platform changes, what creative formats perform, how TikTok Shop has changed the paid landscape, and where organic and paid content intersect.
March 8, 2026