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Social media and marketing guides
Articles on social media, short-form video, brand film and video content, influencer marketing, paid social, content strategy and brand growth, from the team that runs them for brands.
74 articles
Articles in Marketing
74 articles, page 1 of 5
Event Recap Video: Capture Plan and Sponsors
How to plan an event recap video: the capture plan, a same-night edit workflow, crowd and artist permissions, and the deliverables sponsors expect.
October 12, 2026
Music Release Plan: Video Assets and Rollout
A release plan for independent artists: which video assets to make, how to cut snippets, when to pitch on Spotify, and a six-week rollout calendar.
October 7, 2026
Fashion Lookbook and Campaign Video Planning
How to plan a fashion lookbook and campaign video shoot: the look matrix, shot list per look, stills and motion on one day, and short-form cutdowns.
October 2, 2026
Startup Launch Video: Demo, Brand or Founder
How to choose between a product demo, a brand film and a founder story for a startup launch, with script structures, a launch-week calendar and an asset list.
September 29, 2026
Nonprofit Fundraising Video and Campaign Plan
How nonprofits can plan impact story videos, get consent from people featured, and build a year-end campaign calendar around Giving Tuesday on December 1, 2026.
September 22, 2026
Dealership Walkaround Videos at Scale
A repeatable system for filming inventory walkarounds, handling new arrivals fast, and using local ad formats, plus California price advertising rules.
September 15, 2026
Hotel Video: Five Shots Every Property Needs
The five shot families every hotel needs, how to plan video around Los Angeles seasons, and how to brief creator stays so disclosure and usage rights are clear.
September 10, 2026
Med Spa Social Content: Before and After Rules
What med spas and beauty studios can post in California: before and after photo rules, consent, Meta and TikTok ad policies, and content ideas that work.
September 3, 2026
Fitness Studio Content Plan and UGC Rights
A content plan for boutique fitness studios in Los Angeles: class promos, instructor and member stories, what to film in class, and how to get UGC permission.
August 27, 2026
Law Firm Video Marketing: What to Film
What a law firm should film, how attorneys can look natural on camera, and the California advertising rules to check before you publish a video or testimonial.
August 20, 2026
Real Estate Listing Video: Shot List and Types
How to choose between a walkthrough and a cinematic listing video, a room-by-room shot list, and the drone and disclosure basics for Los Angeles agents.
August 13, 2026
Restaurant Video Content Plan for Los Angeles
A half-day shoot plan for a Los Angeles restaurant: what to film, how to split reels and stories, how to launch a menu, and what to check before posting.
August 6, 2026
Short-Form Video Trends Every Brand Needs to Follow in 2026
Short-form video continues to dominate how brands grow online. Here are the specific formats, durations, and styles that are driving real results in 2026.
May 15, 2026
How the TikTok Algorithm Works in 2026 (And How to Beat It)
TikTok's algorithm has evolved significantly. Understanding its current ranking signals is essential for any brand trying to grow organically on the platform.
May 12, 2026
AI Video Tools for Brands in 2025: What Actually Works
AI video tools promise to cut production costs and speed up content output. Here is an honest breakdown of which tools deliver for brands and which ones are overhyped.
May 10, 2026
How to Choose an Entertainment Marketing Agency in Los Angeles
What separates a great entertainment marketing agency from an expensive waste of time. A practical guide to evaluating agencies, understanding what you are paying for, and finding the right fit for your project.
May 10, 2026
How to Build a Brand on Instagram in 2026: The Complete Guide
Instagram has changed dramatically over the past two years. This guide covers what actually drives brand growth on the platform in 2026.
May 9, 2026
The Independent Filmmaker's Guide to Marketing Your Film
A practical playbook for indie filmmakers who want to build an audience before, during, and after a festival run without a studio marketing budget behind them.
May 8, 2026
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