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Notes from the studio

Social media, video production, brand building and studio IT, written by the team at Clouds Agency. 140 articles so far.

20 articles found, page 1 of 2

Strategy8 min read

What Drives the Cost of an Editorial Suite Build-Out

The factors that move the cost of an editorial suite build-out, from editor count and codecs to storage, network, security and support, without quoting prices.

October 7, 2026

Strategy8 min read

Music Release Plan: Video Assets and Rollout

A release plan for independent artists: which video assets to make, how to cut snippets, when to pitch on Spotify, and a six-week rollout calendar.

October 7, 2026

Strategy7 min read

Startup Launch Video: Demo, Brand or Founder

How to choose between a product demo, a brand film and a founder story for a startup launch, with script structures, a launch-week calendar and an asset list.

September 29, 2026

Strategy8 min read

Nonprofit Fundraising Video and Campaign Plan

How nonprofits can plan impact story videos, get consent from people featured, and build a year-end campaign calendar around Giving Tuesday on December 1, 2026.

September 22, 2026

Strategy8 min read

Questions to Ask a Vendor About Content Security

Before you send unreleased footage to a vendor, ask these content security questions, with notes on what a good answer sounds like and how TPN status fits.

September 18, 2026

Strategy8 min read

Law Firm Video Marketing: What to Film

What a law firm should film, how attorneys can look natural on camera, and the California advertising rules to check before you publish a video or testimonial.

August 20, 2026

Strategy6 min read

Video Production Pricing in Los Angeles: What to Expect in 2025

What does a brand video actually cost in Los Angeles? We break down day rates, crew sizes, gear packages, and what to watch out for in cheap quotes.

May 15, 2026

Strategy8 min read

Awards Campaign Strategy: How Films Get Noticed During Award Season

A practical look at how independent films and studios approach awards season marketing, what actually influences voters, and how social and press strategy intersect during the qualification period.

April 28, 2026

Strategy6 min read

How to Build a Social Media Content Calendar That Actually Works

A content calendar is only useful if it's built around a real strategy. Here's how to structure yours so it drives consistent results, not just consistent posting.

April 24, 2026

Strategy7 min read

How to Choose the Right Creative Agency in Los Angeles

Los Angeles has hundreds of creative agencies. Here's exactly what to look for, and what red flags to watch for, when choosing the right partner for your brand.

April 21, 2026

Strategy7 min read

Creative Agency vs In-House Marketing Team: What Is Right for Your Brand

When to hire an agency, when to build in-house, and how the best brands combine both. A practical framework for making the right decision for your stage of growth.

April 16, 2026

Strategy7 min read

How Much Does Content Creation Actually Cost? A 2026 Breakdown

Brands consistently underestimate or overestimate content creation costs. Here's a transparent breakdown of what quality content actually costs in 2026.

April 6, 2026