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Social media and marketing guides
Articles on social media, short-form video, brand film and video content, influencer marketing, paid social, content strategy and brand growth, from the team that runs them for brands.
74 articles
Articles in Marketing
74 articles, page 3 of 5
Marketing a Documentary: From Festival Run to Streaming Release
Documentary marketing is a different discipline than narrative film. A breakdown of the strategies that work for docs, from subject-community outreach to streaming platform negotiations.
April 22, 2026
How to Choose the Right Creative Agency in Los Angeles
Los Angeles has hundreds of creative agencies. Here's exactly what to look for, and what red flags to watch for, when choosing the right partner for your brand.
April 21, 2026
Content Marketing vs Paid Ads: What Works Better for Growing Brands in 2026
Every growing brand eventually faces this decision. Here is a framework for choosing between content marketing and paid advertising, and when the right answer is both.
April 20, 2026
How Indie Films Used TikTok to Build an Audience Before Release
A look at the specific TikTok strategies that helped independent films build real audiences before opening weekend, with tactical examples from successful campaigns.
April 20, 2026
Brand Storytelling Through Video: What Makes Audiences Stop Scrolling
The brands that win attention in 2026 are the ones that tell stories, not the ones that shout louder. Here's how to structure brand video storytelling that actually connects.
April 18, 2026
Content Strategy for Streaming Platforms: What Actually Gets Watch Time
What streaming platforms actually reward algorithmically and how content teams can structure their output strategy to maximize completion rates and subscriber retention.
April 18, 2026
Creative Agency vs In-House Marketing Team: What Is Right for Your Brand
When to hire an agency, when to build in-house, and how the best brands combine both. A practical framework for making the right decision for your stage of growth.
April 16, 2026
Instagram Reels Strategy for Brands in 2026: What Works Now
Instagram Reels remains one of the most powerful organic reach tools available to brands. Here's the exact strategy that drives growth in 2026.
April 15, 2026
Color Grading for Social Media: How Your Videos Should Look on Mobile
Most color grading is done on calibrated studio monitors that look nothing like a phone screen. Here's how to grade video that looks stunning on mobile.
April 12, 2026
How to Produce a Music Video in Los Angeles
A realistic, practical guide to producing a music video in Los Angeles. Budget ranges, crew requirements, location logistics, post-production workflow, and what separates good music videos from great ones.
April 12, 2026
Influencer Marketing in Los Angeles: Finding the Right Creators for Your Brand
Los Angeles is home to the largest concentration of digital creators in the world. Here's how brands navigate the LA creator landscape to find partnerships that actually convert.
April 9, 2026
Brand Film vs Explainer Video: Which One Does Your Business Actually Need
Brand films and explainer videos serve fundamentally different purposes. Before you brief an agency, make sure you are asking for the right thing.
April 8, 2026
Color Grading for Social Media: A Practical Guide for Brands
How to use color grading to make social media video content look consistent, on-brand, and professional without the complexity of broadcast-level color science.
April 8, 2026
How Much Does Content Creation Actually Cost? A 2026 Breakdown
Brands consistently underestimate or overestimate content creation costs. Here's a transparent breakdown of what quality content actually costs in 2026.
April 6, 2026
How Long Should Your Brand Video Be: A Breakdown by Platform and Goal
Video length recommendations that are actually based on how platforms reward content and how audiences behave, broken down by format, platform, and campaign objective.
April 5, 2026
LinkedIn Video Strategy for B2B Brands That Actually Gets Results
LinkedIn video works differently than Instagram or TikTok. The content types, formats, and distribution dynamics require a different approach. Here is what consistently performs for B2B brands.
April 5, 2026
TikTok Shop Strategy for Ecommerce Brands in 2026
TikTok Shop has become a significant revenue channel for ecommerce brands. Here's how to build a strategy that actually drives sales, not just views.
April 3, 2026
Corporate Video vs Brand Film: Understanding the Difference
Why corporate videos and brand films serve different purposes, cost different amounts, and require completely different creative approaches.
April 2, 2026
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