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Social media and marketing guides
Articles on social media, short-form video, brand film and video content, influencer marketing, paid social, content strategy and brand growth, from the team that runs them for brands.
74 articles
Articles in Marketing
74 articles, page 4 of 5
Video Game Marketing for Indie Studios: Building Hype Before Launch
Indie game marketing requires building community months before launch. Here is a practical strategy for studios with limited budgets who need to compete for attention against titles with massive marketing spend.
April 2, 2026
Behind-the-Scenes Content: The Brand Strategy That Builds Loyalty
Behind-the-scenes content builds the kind of audience trust that direct promotion never can. Here's how to use it strategically without giving away the whole operation.
March 31, 2026
Drone Videography in Los Angeles: What Brands Need to Know
A practical guide to using drone footage in brand video production in Los Angeles, covering FAA regulations, filming zones, permit requirements, and how to brief drone operators.
March 30, 2026
When to Use Animation vs Live Action for Your Brand Video
A decision framework for choosing between animation and live action based on your product, audience, budget, and how the video will be used across your marketing channels.
March 28, 2026
Meta Ads Creative Testing: How to Know What Works Before Spending Big
Meta ads performance is driven by creative quality more than audience targeting. The brands that win test systematically before they scale. Here is how to build a creative testing program that informs your spend.
March 28, 2026
YouTube Strategy for Brand Growth in 2026: Long-Form Is Back
After years of short-form dominance, long-form YouTube content is experiencing a significant resurgence. Here's how brands are leveraging it for growth.
March 28, 2026
How to Use Social Proof and Testimonials in Video Marketing
Social proof is the most persuasive tool in marketing. Here's how to capture, produce, and deploy video testimonials that actually convert.
March 25, 2026
TikTok for B2B Companies: A Realistic Look at What Works
TikTok is not just a consumer platform. Several B2B companies have built genuine audiences and inbound pipelines through it. Here is what actually works and what is still not worth the effort.
March 25, 2026
Building Brand Identity Through Consistent Visual Content
Brand recognition is built through repetition. Here's how to develop and maintain a consistent visual identity across all your social media content.
March 22, 2026
Instagram Stories vs Reels: How to Use Both Without Burning Out
Instagram Stories and Reels serve different purposes, reach different audiences within your followers, and require different content approaches. Here is how to think about both and why you should not try to win at both simultaneously.
March 22, 2026
Creative Agency vs Freelancer: Which Is Right for Your Brand in 2026?
Both agencies and freelancers can produce great work. The right choice depends on your stage, budget, and content needs. Here's how to decide.
March 19, 2026
How to Build a Full Content Library from a Single Shoot Day
One full production day, properly planned, can produce 30 to 60 pieces of usable content across multiple formats and platforms. Here is how to structure the shoot and the post-production to maximize every hour.
March 18, 2026
YouTube SEO for Brands: How to Make Your Videos Discoverable
A practical guide to YouTube search optimization for brand video content, covering titles, descriptions, thumbnails, chapters, and the factors that actually influence ranking.
March 18, 2026
TikTok Ads Strategy for Brands in 2026: What's Changed and What Hasn't
A current breakdown of TikTok advertising for brands, covering the platform changes, what creative formats perform, how TikTok Shop has changed the paid landscape, and where organic and paid content intersect.
March 8, 2026
Entertainment Agency vs Creative Agency: What You Actually Need
A practical breakdown of the difference between entertainment marketing agencies and creative agencies, who each type serves, and how to decide which is the right fit for your project.
February 12, 2026
What Film Brands Get Right About Storytelling That Consumer Brands Miss
The storytelling principles that make film marketing so effective and how consumer brands can apply the same techniques to their content strategy without the Hollywood budget.
February 10, 2026
How to Brief a Creative Agency: What Good Clients Do Before the First Call
A practical guide to writing a creative brief that gets better work out of your agency partner, covers the right information, and sets up the engagement for success from day one.
February 8, 2026
Content ROI: How to Actually Measure the Value of Video Investment
A practical framework for measuring the return on video content investment that goes beyond views and impressions to connect creative output to business outcomes.
February 5, 2026
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