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Social media and marketing guides
Articles on social media, short-form video, brand film and video content, influencer marketing, paid social, content strategy and brand growth, from the team that runs them for brands.
74 articles
Articles in Marketing
74 articles, page 2 of 5
TikTok Shop: How Brands Are Turning Views Into Revenue in 2025
TikTok Shop is the fastest-growing social commerce platform in the US. Here is how brands are using it to drive real revenue, not just engagement.
May 8, 2026
How to Go Viral on TikTok in 2025: What the Algorithm Actually Rewards
TikTok's algorithm in 2025 is more sophisticated and more competitive than ever. Here is what actually drives virality, and what brands get wrong.
May 6, 2026
Video Marketing ROI: How to Measure What Actually Matters
Most brands measure video marketing with the wrong metrics. Here's how to track the numbers that actually connect to revenue and business growth.
May 6, 2026
What Goes Into a Great EPK and Why Most Get It Wrong
An EPK is often the first thing a booker, distributor, journalist, or venue sees. A practical breakdown of what belongs in a great electronic press kit and the mistakes that make good projects look amateur.
May 5, 2026
UGC Marketing in 2026: Why User-Generated Content Outperforms Paid Ads
User-generated content consistently outperforms traditional ads on conversion rate, cost, and trust. Here is how to build a UGC strategy that actually scales.
May 4, 2026
How Brands Are Winning Through Creator Economy Partnerships
The creator economy has matured. The brands growing fastest in 2026 are building structured, long-term creator partnerships rather than one-off sponsored posts.
May 3, 2026
Film Festival Strategy: Getting Selected and Making Noise When You Are
How to build a submission strategy across the festival circuit, get programmers to notice your film, and maximize the marketing value of every selection you receive.
May 3, 2026
YouTube Shorts vs TikTok in 2025: Which Platform Grows Your Brand Faster
Both platforms compete for the same short-form video audience, but they serve very different functions for brands. Here is the data-backed breakdown.
May 2, 2026
TikTok vs Instagram Reels: What Actually Drives Brand Growth in 2026
TikTok and Instagram Reels serve different audiences and reward different content strategies. Here's how to decide where to focus your brand's video content.
May 1, 2026
How to Market a Film on Social Media Without a Studio Budget
A realistic breakdown of social media marketing for independent films, from choosing platforms to building cast and crew amplification strategies that actually move the needle.
April 30, 2026
Influencer Marketing ROI: How to Measure What Actually Matters
Most brands measure influencer marketing wrong, then wonder why it did not work. Here is the framework for measuring influencer campaigns against real business outcomes.
April 30, 2026
UGC vs Professional Video: Which Performs Better for Your Brand?
User-generated content and professional video each have their place. Understanding when to use which, and how to combine them, is the key to a high-performing content strategy.
April 30, 2026
Awards Campaign Strategy: How Films Get Noticed During Award Season
A practical look at how independent films and studios approach awards season marketing, what actually influences voters, and how social and press strategy intersect during the qualification period.
April 28, 2026
How to Build a Brand on Instagram in 2025: What the Algorithm Rewards Now
Instagram's algorithm has changed significantly. The brands growing fastest in 2025 are doing specific things differently. Here is what is working right now.
April 28, 2026
Why Your Brand Needs a Video Podcast Strategy in 2026
Video podcasts have become one of the most efficient content formats for brand building. Here's how brands are using them to build authority and grow audiences.
April 27, 2026
What Makes a Brand Film Worth Watching (And Worth Sharing)
Most brand films are forgettable. The ones people actually watch and share have specific structural and creative qualities in common. Here's what separates great brand films from expensive wallpaper.
April 25, 2026
How to Turn a Theatrical Trailer into 30 Pieces of Social Content
A content repurposing system for film marketing teams that need to stretch trailer footage across TikTok, Instagram, YouTube Shorts, and every platform in between.
April 25, 2026
How to Build a Social Media Content Calendar That Actually Works
A content calendar is only useful if it's built around a real strategy. Here's how to structure yours so it drives consistent results, not just consistent posting.
April 24, 2026
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