Tech Startup Marketing Los Angeles
Founders know what the product does and still struggle to explain it in a sentence. We help you settle the message, then put it into a product video, a clearer website and launch content your team can use.
Quick answer
Clouds Agency is a Los Angeles studio that helps early-stage tech companies explain what they make. A real person on our team interviews your founders, writes the message down, then plans, records and builds the product video, launch assets and marketing site so every page and clip says the same thing.
Why good products still get passed over
A homepage that needs a tour guide
Visitors decide in a few seconds whether the product is for them. If the headline describes the technology and skips the problem it solves, people leave before the demo.
A launch with nothing prepared
Product launches often depend on one blog post and a rushed social thread. Videos, screenshots, copy and emails prepared ahead give the launch a longer tail than a single day.
Marketing handled by whoever has time
In early teams, the website, decks and posts get written by engineers and founders between other work. The result drifts from page to page. One consistent message fixes most of that.
How We Help
What we build for tech startups
Messaging and positioning
A working document that says who you serve, what problem you solve and how you describe it, used to rewrite the homepage, the pitch deck and sales emails.
Product demo and explainer videos
Screen recordings, voiceover and motion graphics, or an on-camera founder video, edited to run for about a minute or two.
Launch content
The assets you need around a release: a launch video, social posts, landing page copy, email drafts and a short press kit.
Website design
A marketing site built around your message, with clear pages for product, pricing and contact. Websites usually take 4 to 8 weeks from kickoff to delivery.
Before You Hire
What to ask when you hire for startup marketing
Startups change fast, so the useful questions are about learning your product, keeping assets current and staying honest about claims.
How will you learn the product well enough to write about it?
Copy that misses the real use case reads like every other startup. The person writing needs to use the product, talk to a customer and hear the founders explain the problem.
- A good answer: a demo account, a founder interview and a customer call before drafting
Will the demo video still be right after the next release?
Interfaces change, and a demo that shows old screens makes the product look stale. Keeping the project file, screen recordings and an editable voice-over turns an update into hours of work.
- A good answer: editable motion graphics and a plan for what happens at the next release
How do you handle claims about AI, speed or results?
The FTC expects advertising claims to be truthful and backed by evidence, and it has said claims about artificial intelligence are no exception. Features that have not shipped should not appear as if they have.
- A good answer: a list of claims with a source for each, and shipped features only
Who owns the website, and what is it built on?
You should hold the domain, hosting and logins, and know whether the site can be edited by your team or only by a developer.
- A good answer: accounts in your name and a handoff session for editing
Can customer names, logos and quotes appear?
Using a customer name, logo or quote without written permission is a risk for both of you. Ask how permissions are collected and stored.
- A good answer: they ask for written permission and keep a record
How will we know whether the new page is working?
Without a defined action, such as a demo request or signup, traffic numbers say little. Agree on the action and the measurement before launch, and do not expect promises of lead volume.
- A good answer: one primary action, analytics set up to count it, and a baseline from the old site
Questions people ask
Can you work with an early team that has no brand yet?
Yes, and that is often the best time. We start with messaging and a simple visual direction, then build the website, video and decks from there.
What do you need from us to start?
Access to the product or a demo, a conversation with the founders about customers, and any existing decks or sales material. We interview the team to get the language your customers use.
How long does a website or brand video take?
Brand films and websites usually take 4 to 8 weeks from kickoff to delivery. Shorter pieces, such as a single product video, can move faster depending on scripting and how ready the product is to film.
Do you handle B2B paid ads and SEO?
We can plan content and paid campaigns for B2B audiences. Ad spend is paid to the platform and kept separate from our fees. We do not promise rankings or lead volume.
Who owns the files and the site when we are done?
You do. We hand over the final videos and site access at delivery, plus source assets where agreed. Any licensed music, stock or fonts are listed with their terms.
Should a startup make the website or the launch video first?
It depends on where the audience arrives. If people will land on a page before they see anything else, a clear site with the message comes first, and a short demo can be added next. If the launch runs through social, email or a pitch, the video may come first. Most launches need both within a few weeks of each other.
What should a startup homepage say at the top?
It should name who the product is for, the problem it solves and the one action you want next, in plain words. Visitors decide in seconds whether the page is for them, so the top of the page should not describe the technology without the benefit. We test the headline by showing it to someone outside the team.
Can a founder video replace a product demo?
Usually not. A founder video builds trust and explains why the product exists, which helps when you are collecting a waitlist or recruiting. A demo answers the question of what the product does. If you can only afford one video and the product can be shown on screen, we usually recommend the demo, with a short founder introduction at the start.
Is it safe to say our product uses AI in our marketing?
Only if it is true. The FTC has said that AI claims need to be truthful and backed up like other advertising claims, and that using AI tools to build a product is different from the product having AI in it. Keep notes on how you tested any performance claim. This is general information, not legal advice.
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