Private School Marketing and Website Design Los Angeles
Families compare schools online before they book a tour. Your website is usually the first campus visit, so it has to answer what parents ask and make the next step obvious. We build the site, shoot campus photo and video, and plan content around your admissions calendar.
Quick answer
Clouds Agency builds websites and content for private schools in Los Angeles. A real person on our team plans the admissions pages, shoots campus photo and video under your student photo policy, builds the inquiry and tour request flow, and plans social posts around your open houses and application deadlines.
Families build their tour list from what they see online.
01
A website that looks older than the school
Parents form an opinion of the classrooms from the website alone. Outdated pages, broken forms and old photos suggest the school is behind.
02
Little to show on social media
Prospective families look for daily life at the school, such as classrooms, events and students. Without it, they rely on reviews and word of mouth.
03
Admissions content rushes in at the last minute
Open houses and deadlines arrive, then everyone scrambles for photos, flyers and posts. Planning ahead gives you better material and less stress.
How We Help
What we build for private schools
Admissions-focused website
Pages for programs, tuition information you choose to publish, deadlines and a tour request form. Staff can update dates and events themselves.
Campus photo and video
A shoot of classrooms, labs, athletics and arts, with permission handled through your school's policy for students.
Social content for families
Posts and short videos built around your admissions calendar and school events, planned a few weeks ahead.
Admissions inquiry flow
A form that captures grade level, start year and contact details, routed to your admissions office, with a confirmation message to the family.
Hiring Checklist
What to ask when you hire for private school marketing
Questions for a head of school, admissions director or board to ask an agency before anyone walks onto campus.
Campus
How does the crew behave around students?
A shoot on a working campus needs supervision and clear boundaries. Your visitor rules apply to contractors.
- Good answer: a crew list sent ahead, an escort on campus, classes disrupted as little as possible, and no filming of students without permission on file
Calendar
What does a full admissions year look like?
Inquiries, tours, open houses, applications, decisions and re-enrollment each have a season. Content planned a few weeks ahead beats content made the night before.
- Good answer: a calendar built from your dates, with photography done before the busy weeks
Tuition
How will tuition and aid be presented?
Families look for cost early. What you publish is your choice.
- Good answer: they ask what you are comfortable posting, date the page and link clearly to your aid application
Access
How will families who read other languages or use assistive tech get the information?
Families may read other languages or use assistive tools, and accessible pages help everyone. Parts of the ADA can apply to private schools, with exemptions for some religious schools. Ask counsel.
- Good answer: plain wording, readable PDFs, captions on video and a plan for key pages in other languages
Claims
How do you verify accreditation and rankings before they appear?
Badges and rankings need to be current and truthful.
- Good answer: they ask for the accreditor's name and dates and publish only what you can document
Tracking
How will we know which marketing led to tours?
Admissions teams often cannot tell a tour that came from Google from one that came from a friend.
- Good answer: a how-did-you-hear field on the inquiry form and source tracking sent to your admissions inbox or system
Selected sites
Recent builds
GatherLoops
California Advocacy
Questions people ask
How long does a school website take?
Websites usually take 4 to 8 weeks from kickoff to delivery. We recommend starting well ahead of open house season so photography and content can be ready.
What do you need from the school?
Program descriptions, admissions steps and deadlines, staff and faculty details, existing photos, and a contact in admissions who can review pages. We also need your policy on photographing students.
How do you handle student photos and privacy?
We follow your school's media release rules and only photograph students with permission on file. We can plan shots that keep faces out of frame when needed.
Who owns the site after launch?
The school does. The domain stays in your name, and we hand over files and logins. Staff can update pages, events and news without a developer.
Can the site connect to our admissions system?
We can link out to or embed many common admissions and inquiry tools. Tell us what you use and we will confirm what works before design begins.
When should a private school start planning marketing for next year's class?
Before the first open house. Plan the website changes and campus photography early enough to finish before inquiry season, then run content around tours, deadlines and decision dates. Your calendar will differ by grade levels and school type, so we work backward from your own dates.
Does FERPA cover photos of students?
FERPA applies to schools that receive certain U.S. Department of Education funds, which includes many private schools, though not all. Federal rules allow a school to list photographs as directory information if it gives notice and a chance to opt out. Check your own policy and ask counsel. General information, not legal advice.
Does a private school website need to be accessible?
Many private schools count as public accommodations under Title III of the ADA, with exemptions for some religious organizations, and California law also applies. There is no single federal technical standard for private sites, but WCAG is the usual benchmark. Ask counsel what applies to you. General information, not legal advice.
Can our inquiry form ask for a child's information?
Admissions forms are usually completed by a parent. Ask only for what the office needs, such as grade, start year and contact details. The FTC's COPPA rule covers online services that collect personal information from children under 13, so keep forms parent-facing. Ask counsel if your form gathers more.
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