Hotel & Hospitality Website Design Los Angeles
Each booking that comes through an online travel agency costs you a commission. A better hotel website gives guests a clear reason to book with you directly. We design the pages, shoot the rooms if you need photos and connect the booking path you already use.
Quick answer
Clouds Agency is a Los Angeles studio that builds websites for hotels and small lodging properties. A real person on our team plans the room pages, photographs rooms and common areas when the images are dated, and checks how your booking engine embeds, so a guest on a phone can compare rooms and reach availability without leaving your site.
Guests find you on a travel site and book there, not on your own website.
01
Commissions on guests you could have kept
Many guests discover a hotel on a travel site, then book on that same site because it is easiest. Each of those stays costs you a percentage you may not need to pay.
02
Room photos that undersell the property
Old or dim photos make a good room look ordinary next to a competitor's listing. Guests judge the room from the pictures alone.
03
A booking path that breaks on mobile
Most people check hotels on their phone. If the dates picker is awkward or the page is slow, they go back to the app where it is easy.
How We Help
What we build for hotels
Direct booking path
Prominent availability search and rate display that connects to the booking engine you already use. We work with your provider so guests are not sent somewhere confusing.
Room and suite pages
Each room type gets its own page with photos, a plain description, amenities and a booking button. Guests can compare without leaving the site.
Photography and video of the property
We can shoot rooms, common areas and the neighborhood, then use the images across the site and your social channels.
Local search setup
Your Google Business Profile, the pages for nearby attractions and events, and the details travelers search for, such as parking and check-in times.
Before You Sign
What to ask when you hire for a hotel website
Questions a general manager or owner can put to any agency, with what a good answer sounds like. Where law is involved this is general information, not legal advice.
Booking engine
Which booking engine will the site use, and what can we change?
Some engines embed cleanly on your domain, others send the guest to a vendor page with its own look and limits on mobile. A good answer: the agency names the vendor, shows a live example on a phone and says plainly what cannot be customized before you commit.
Price display
Will the site show the total price, including mandatory fees?
The FTC rule on unfair or deceptive fees, in effect since May 12, 2025, covers short-term lodging, and California has had its own all-in pricing law since mid-2024. A good answer: the agency asks about resort or destination fees, shows how the rate appears before checkout and does not hard-code a "from" price. Confirm details with counsel.
Accessibility
How will accessible rooms be described?
The federal ADA regulation on reservations (28 CFR 36.302(e)) asks hotels to describe accessible features in enough detail for a guest to judge a room independently, and this is a frequent subject of complaints. A good answer: a section per accessible room type with bed setup and bathing facilities, written by you and placed on the site and in the booking flow.
Photography
Who shoots the property, and how is the shoot scheduled around guests?
Rooms have to be vacant and made up, and identifiable guests or staff in frame need releases. A good answer: a shot list per room type, a day-of schedule built around housekeeping and occupancy, releases for anyone recognizable, and written usage terms that cover your site, Google and the travel sites you list on.
Google
How will Google Business Profile and booking links be set up?
Google offers free booking links in Search and Maps through Hotel Center and Business Profile, and eligibility details change, so check Google's current help pages. A good answer: the agency audits your categories, photos and rates, and makes sure the price on Google matches the price on your site.
Seasonality
Who updates the site when a big event, holiday or closure changes demand?
Convention weeks, holidays and renovations change what guests need to see. A good answer: your front office can change banners, offers and notices the same day without a developer, and the site has a phone number guests can reach if the booking engine goes down.
Questions people ask
Can you connect our existing booking engine?
In most cases yes. We need to know which provider you use, and we will check how it embeds or links before we design the booking flow. Some providers limit how much can be customized, and we will tell you where those limits are.
How long does a hotel website take?
Websites usually take 4 to 8 weeks from kickoff to delivery. A property that needs new photography should expect extra time for the shoot and edit.
What do you need from us?
Room details, rates policy language, amenities, existing photos and access to your booking provider. If photos are outdated, we can plan a shoot.
Who owns the website and domain after launch?
You do. The domain stays in your name, and we hand over the site files and logins. We can also train your team to update content and offers.
Will the site help us rely less on travel sites?
A faster site with clear rooms and an easy booking path gives guests a reason to book direct. We cannot promise a particular drop in commissions, since that depends on your rates, location and how guests find you.
Does the FTC fee rule apply to hotel websites?
Yes. The FTC Rule on Unfair or Deceptive Fees (16 CFR Part 464) has covered short-term lodging since May 12, 2025. It requires the total price, including mandatory fees, to be shown prominently when a price is advertised, with exceptions such as government charges. Read the FTC guidance and ask your counsel how it fits your fees. General information, not legal advice.
How can a hotel get more direct bookings?
There is no single fix. What helps is a fast mobile site, clear photos of each room type, the total price shown early, a visible book button, a complete Google Business Profile and a reason to book direct, such as a perk the travel sites do not offer. We cannot promise a share of bookings, since it depends on your rates and location.
Are Google free booking links worth setting up?
For many properties they are worth a look. Google shows free links in Search and Maps that send guests to your own booking page, and they can be managed through Hotel Center and Business Profile. Eligibility and reporting have changed over time, so check Google's current help pages. Rates on Google must match your site, so keep both updated.
Can we reuse hotel photos from travel sites on our own website?
Not automatically. Images on a travel site may belong to the photographer or have license limits tied to that platform. Check your original photography agreement. For new shoots, we recommend a written license that covers your website, Google, social channels and the travel sites you list on, so you can use one set of photos everywhere.