eCommerce Brand Video Production Los Angeles
Your product page has six photos and a paragraph. Shoppers want to see the thing in use. We shoot product demos, ad creative, and brand films for online stores from our Los Angeles base, cut for Meta, TikTok, and YouTube.
Quick answer
We shoot product demos, ad creative, brand films and UGC-style videos for online brands in Los Angeles. A real person on our team plans the shoot around your best sellers and ad channels, directs it, and edits many hooks and lengths so your media buyer has fresh versions to test on Meta, TikTok and YouTube.
Where online stores lose the sale
Photos cannot show size or texture
Shoppers cannot pick the product up. Video shows how it moves, how big it is, and how it looks next to a hand or a countertop.
The same ad runs until it wears out
Audiences see an ad over and over until they stop noticing it. A shoot that gives you many hooks and cuts hands your media buyer fresh versions to test.
Nobody knows who is behind the brand
A founder story or a behind-the-scenes film gives new buyers a reason to trust a store they just found, and repeat buyers a reason to come back.
How We Help
What we build for online brands
Product demo videos
Close, clear footage of the product being used, with the details that answer questions customers ask before they buy.
Ad creative
Short ads with several openings and lengths, so your team can test hooks without calling us back for every version.
Brand films
A longer film for your homepage and your About page covering how the product gets made and who stands behind it.
UGC-style content
Handheld, direct-to-camera videos that look like a customer filmed them, produced with proper releases and a plan.
Hiring Guide
What to ask when you hire for ecommerce video
Questions for any production company or creator agency, with what a good answer sounds like. They matter most if the footage will run as paid ads.
How many hooks and cutdowns come from one shoot?
Ads wear out. A shoot that gives your media buyer one 30-second video means calling the studio back for every test.
- A good answer: the hooks and lengths are planned before the shoot, the opening seconds are shot several ways, and you get a list of versions with the quote.
What usage rights come with creators and talent, and for how long?
Running a creator's video as a paid ad, or from their handle, needs terms beyond appearing in a post. Duration, platforms and paid use should be written down.
- A good answer: releases that name paid ads, the platforms and the length of use, and a plan for creator partnership ads if you want them.
Who checks the claims in the script?
Claims such as waterproof, clinically proven or lasts all day need support. Skin and health claims can change how regulators see a product.
- A good answer: a claims list you review, wording that matches your testing, and a prompt to confirm health-related copy with your regulatory advisor.
Which specs do you design for each placement?
Reels, TikTok and Stories put buttons and captions over the picture, and a wrong crop hides the product.
- A good answer: safe areas respected, captions on, clean versions without text, and exact exports for each placement you run.
Does the footage show the product accurately?
Color shifts and size distortion drive returns and unhappy reviews.
- A good answer: color checked against the real product, a hand or familiar object for scale, and no edits that change what the buyer receives.
Who handles music in ads?
TikTok limits business accounts to its Commercial Music Library for in-app sound selection, and Instagram limits business accounts to cleared tracks. A trending track may not be allowed in an ad.
- A good answer: cleared or licensed music chosen for each platform, with the license terms attached to the delivery.
How do you plan around samples, variants and launch dates?
Missing a color variant or a late sample can push a shoot past a launch.
- A good answer: a sample checklist with dates, backup units for each variant, and a schedule counted back from your launch calendar.
Questions people ask
How long does it take to get content?
A social media content package can start within about two weeks. Brand films usually take 4 to 8 weeks from kickoff to delivery.
What do you need from us?
Product samples sent ahead of the shoot, your brand guidelines, and a note on what you sell best. If you already run ads, send the ones that work and the ones that stalled.
Which formats do you deliver?
We cut the same footage to 9:16, 4:5, 1:1, and 16:9, so one shoot covers Reels, TikTok, feeds, and YouTube. Tell us where your ads run and we will list the exact versions.
Do we own the footage, and can we run it as paid ads?
You get the finished videos for use in your ads, store, and social channels. We write usage terms and raw footage rights into the agreement before the shoot. If creators or talent appear, their release terms are settled first.
Do you use real customers for UGC-style videos?
Not always. We can cast creators or actors to film in that style, or work with customers you introduce, with releases signed before anyone appears on camera.
Do UGC creators have to disclose that they were paid or sent free product?
Yes. The FTC's Endorsement Guides say a material connection, such as payment or free product, has to be clearly disclosed, and brands can be held responsible for what creators post on their behalf. Put the disclosure requirement in the creator agreement and use the platform's paid partnership tool where it exists. This is general information, not legal advice.
Can I run a creator's video as a paid ad?
Only if the agreement says so. Paid use is usually a separate right from a normal post, and running ads from the creator's handle needs their permission through the platform's partnership tools. Write down the platforms, the length of the license and whether the creator can use the video themselves. We settle these terms before the shoot.
Can I show customer reviews or star ratings in my videos?
Only real ones. The FTC's 2024 rule bans fake or false reviews and testimonials, including AI-generated ones, and bars buying reviews, and it requires disclosing relationships with reviewers. Quote real customers with their permission, and do not cut a review so that it says something the customer did not mean. This is general information, not legal advice.
Can I use trending TikTok sounds in my ads?
Often not. TikTok limits business accounts to its Commercial Music Library when you pick sound in the app, since popular tracks are licensed for personal use. A track you license yourself can be edited in before upload if the license covers commercial use on TikTok. We use cleared music and keep the license with the files.
Related
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Property walkthroughs, agent films
Music videos, lyric videos, EPKs
Brand films, testimonials, events