Cannabis Brand Marketing Agency Los Angeles
Paid reach is limited for cannabis, so the content has to carry more of the weight. We build social, video and websites around what the major platforms allow, and you confirm the rules for your license and state with your own counsel.
Quick answer
We produce organic social content, video and age-gated websites for Los Angeles cannabis brands. A real person on our team plans, shoots and builds each piece against the platforms' written policies, and your counsel confirms what your license and state allow. Paid reach is limited, so the content and the website carry the load.
Cannabis marketing runs on borrowed rules.
Paid ads are limited
Major ad platforms restrict or prohibit cannabis advertising, and the rules differ by platform and by state. Brands end up leaning on organic content and their own website.
Posts can disappear without notice
Accounts get flagged, posts get removed and reach drops with little explanation. Content planned around each platform's written policies is less likely to be caught, though nothing is guaranteed.
Followers have to be earned
With no ad budget to buy attention, community comes from regular posts, useful education and a website people can find and trust. That takes a steady production routine.
How We Help
What we build for cannabis brands
Organic social content
Monthly photo and video content with a posting plan written around each platform's published policies.
Brand website with an age gate
A site that shows your products, where to find them and how to use them, with an age check at the door.
Creator partnerships
We help find and brief creators. You review each partnership and caption against your compliance rules before anything posts.
Education and lifestyle content
Explainers on product types and how to use them, plus lifestyle video that shows the brand's world, written for adult audiences.
Hiring Guide
What to ask when you hire for cannabis marketing
Questions for any agency that will make content for a licensed cannabis business. We are not a law firm, so these are also the questions to put to your own counsel.
Which California rules will our content follow, and who confirms them?
California's Department of Cannabis Control sets advertising rules, including identifying the licensee in ads and keeping ads away from audiences under 21. The agency does not give legal sign-off.
- A good answer: they ask for your counsel's guidance, add the license number where you direct, and never claim a piece is legally approved.
What happens to our accounts if a post is flagged?
Accounts get restricted and posts removed, and the platforms decide at their own discretion. No agency can promise reach.
- A good answer: a plan that does not depend on one feed: your website, email list and backups of every video, and a clear appeal routine.
Which channels accept our ads, and where is that written down?
Meta's ad policy prohibits ads for THC and psychoactive cannabis products, and allows narrow CBD ads only with certification and Meta's authorization. Other platforms differ.
- A good answer: a short list per platform with a link to its policy and the date it was checked, and creative made only for channels that accept your category.
How do you handle age gating and who appears on camera?
Cannabis ads and content have to avoid appeal to people under 21, and the site needs an age check at the door.
- A good answer: talent confirmed as 21 or older with releases, no cartoon or candy-style imagery, and an age gate on the site built to your counsel's wording.
How do you write about effects and health?
Medical claims draw attention from regulators and platforms alike. Descriptive copy about product type, format and use carries less risk than promises about outcomes.
- A good answer: copy that describes the product plainly, no cure or treatment language, and your counsel reviewing anything about effects.
Where is product handled during a shoot?
Moving and storing cannabis product is regulated, so shoot logistics matter.
- A good answer: they shoot on your licensed premises or use empty packaging and props, and ask your team how product may be moved for the shoot.
Questions people ask
What can cannabis brands post on social media?
Rules vary by platform, by state and by the type of license you hold. We plan content around the platforms' published policies, and you confirm what is allowed with your own counsel. We are not a law firm and do not give legal advice.
How soon can we start?
A social content package can start within about two weeks of kickoff. A brand film or website usually takes 4 to 8 weeks from kickoff to delivery.
What do you need from us?
Your brand guidelines, product or samples to shoot, any compliance rules your counsel has given you, and the states where you sell. A single person who approves content on your side keeps things moving.
Do we own the content?
Ownership terms are written into the agreement before work begins, and you receive final files at handoff.
Do you run paid ads for cannabis brands?
Most major platforms restrict cannabis ads, so our work centers on organic content, video and websites. If you find an ad channel that accepts your category, we can produce creative for it, and you approve each piece against that channel's rules.
Can cannabis brands run ads on Instagram or Facebook?
Generally not for THC products. Meta's ad policy says ads may not promote or offer the sale of THC products or cannabis with psychoactive components, and CBD ads need certification and written authorization from Meta. Policies change, so check Meta's current page. This is general information, not legal advice. We plan organic content around the rules.
Does California require a license number in cannabis advertising?
California's Business and Professions Code section 26151 requires advertisements to identify the licensee, at a minimum with the license number, and regulations in 4 CCR section 15040 set an audience age threshold for placed ads. Confirm the current text with your counsel or the Department of Cannabis Control. This is general information, not legal advice.
Why was our cannabis Instagram account restricted, and can we prevent it?
Platforms decide at their own discretion what counts as promoting the sale or use of drugs, so no agency can guarantee an account stays untouched. You can lower the risk by reading each platform's written policy, keeping captions descriptive, backing up your videos, and building your website and email list so you do not depend on one feed.
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