Automotive Dealership Marketing Los Angeles
Shoppers scroll through listings that all use the same dozen photos. We shoot your cars and your showroom, post the video on social, and build the web pages that show it. Inventory, pricing and financing terms stay with you.
Quick answer
We make video, social content and web pages for Los Angeles car dealerships. A real person on our team plans and shoots walkaround videos of arriving inventory, edits them for your listings and social accounts, and builds model and service pages that link to your existing inventory. Your team supplies pricing, offers and disclosures.
Your inventory looks like everyone else's.
Listing photos show the car, not the drive
Front, side and rear shots tell a buyer what is on the lot. A walkaround with the interior and a drive shot tells them why to visit.
The dealership is hard to find on social
New arrivals, delivery day and the sales team make good posts, yet few dealers post on a schedule. Buyers who look you up find a feed that stopped months ago.
The website sends buyers nowhere in particular
A homepage full of banners makes shoppers hunt for the model they want. Landing pages for a model, a service offer or a trade-in give each visit somewhere to go.
How We Help
What we build for dealerships
Vehicle walkaround and feature videos
Short videos of exterior, interior and key features for new arrivals and featured models, edited for your site, listings and social.
Social media management
A content calendar with inventory videos, delivery photos and team posts, published to your accounts.
Dealer website pages
Pages for models, service and trade-in offers that link to your existing inventory listings.
Showroom and team photography
Portraits of your sales and service staff, the showroom and the lot, for your site and your Google Business Profile.
Hiring Guide
What to ask when you hire for dealership marketing
Questions to put to any agency that will touch your inventory, your offers or your brand, with what a good answer sounds like.
Who writes and approves the price and disclosure text?
California has specific rules on what an advertised vehicle price must include, and they have been changing, with the FTC also weighing in on dealer fees. An agency should never invent or round an offer.
- A good answer: pricing and disclosures come from your general manager or finance office, the agency leaves room in the frame and caption for your approved wording, and your counsel signs off.
Does the content follow manufacturer and co-op rules?
Manufacturers often set logo, claim and layout rules, and co-op reimbursement can depend on following them. A video cut the wrong way may not qualify.
- A good answer: they ask for the brand guide and co-op program rules before editing, and keep approved and unapproved versions separate.
How quickly can a new arrival be on video?
Inventory ages on the lot. A shoot plan that takes weeks to get a car online misses the best selling days.
- A good answer: a fixed shot list for every vehicle, an agreed shoot schedule for your lot or showroom space, and a clear turnaround on edits.
How do you handle customers, plates and other cars in frame?
Delivery-day clips are popular, but a customer's face, a plate or a VIN on screen can become a problem. California law protects the use of a person's likeness in advertising without consent.
- A good answer: a signed release before a customer appears, plates blurred or dealer plates used, and a rule against showing a sold car's details.
Where will each video run, and in which versions?
Vertical video suits social, widescreen suits your site and YouTube, and listing platforms set their own file limits.
- A good answer: a list of exact versions per placement, matched to the specs of your inventory and website vendors.
How do posts connect to leads we can see?
Social views are easy to count and hard to tie to a visit. Without a tracked path, nobody knows which video brought a buyer.
- A good answer: tracked landing pages or links into your CRM and website vendor, reporting that reads leads you can verify, and no promise of sales.
Questions people ask
How often can you shoot new inventory?
We agree on a schedule around your arrivals. A social content package can start within about two weeks of kickoff, and website work usually takes 4 to 8 weeks from kickoff to delivery.
What do you need from us?
Access to the vehicles and a lot or showroom to shoot in, your brand and manufacturer guidelines, and a contact who approves what goes out. Pricing and offers come from you.
Who is responsible for pricing, financing and disclosures?
You are. We do not set or verify prices, APRs or lease terms. Any offer shown in a video, post or web page comes from your team, and your team approves the disclosures that go with it. We can leave space in the layout for them.
Do we own the videos?
Ownership terms are in the agreement, and we deliver final files at handoff so your team can use them on your site, listings and social.
Do manufacturer guidelines affect the content?
Often they do. Some manufacturers have brand and co-op rules for logos and claims. Send them with the brief and we will work within them, and your team confirms what needs manufacturer approval.
What do California rules say about showing a price in a car ad?
California Vehicle Code section 11713.1 sets what dealers must include in advertised prices, and dealer-association coverage says SB 766 tightens it with an operative date of October 1, 2026. Taxes and some government fees can be excluded with a disclosure, while the FTC has taken a stricter view of dealer fees. Confirm with your counsel. This is general information, not legal advice.
Can we post delivery-day photos and videos of customers?
Yes, with permission. California Civil Code section 3344 deals with using a person's name or likeness in advertising without consent, so get a signed release before a customer appears in a post, and avoid showing plates, VINs or paperwork. Keep the signed releases on file with the date and where the content ran.
Do financing offers change how we can run Meta ads?
They can. Meta treats ads for credit offers, including auto loans, as a special ad category, and advertisers must declare it. That limits targeting options such as age, gender and ZIP code. Check Meta's current Business Help Center rules before launching, and have your finance office approve each offer.
Where should walkaround videos live: the listing, YouTube or social?
Use the same shoot for all three. Put the walkaround next to the vehicle listing where shoppers compare cars, post a cutdown on social for reach, and upload the full version to YouTube so it can be found by search. We edit the versions together so the offer and disclosure match in each place.
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