It is slow on a phone.
Open your site on your phone using mobile data, not Wi-Fi. If it takes more than a few seconds to show something useful, visitors leave. Google PageSpeed Insights gives a free report with specific causes.
It does not say what you do.
Show the home page to someone who does not know your business and ask what you sell after five seconds. If they hesitate, your visitors will too.
It is hard to contact you.
Count the taps from the home page to a phone call or a form. Submit your own form and see whether the message arrives. Broken forms lose real leads, and nobody sees the loss.
It looks dated or broken.
Look for old copyright years, missing images, links that lead nowhere and a design that no longer matches your signs, cards or social profiles. Visitors read these as signs of how you run the business.
It is not secure or up to date.
A browser warning, a web address that starts with http instead of https, or a site built on software nobody has updated in years is a risk to your visitors and to your reputation.
You cannot change it yourself.
If fixing a phone number means finding the person who built the site, small changes will not get made. A site you cannot edit becomes out of date by default.
It does not show up when people search.
Search for your business name and then for what you do, plus Los Angeles. If you are missing for your own name, there is a technical problem. If you only appear for your name, the site is not giving search engines pages to rank for what you offer.
A ten-minute routine.
If you want to check your own site this afternoon, work through this short list:
- Open the site on your phone and time how long it takes to show the main message
- Ask someone outside the business what it sells after five seconds
- Send yourself a message through every form
- Click every link in the menu and footer
- Search for your business name, then for your service plus Los Angeles
- Run the home page through Google PageSpeed Insights and note the top issues
Write down what you find. The list is useful whether you fix things yourself or hand it to someone else.
Fix or rebuild?
One or two of these signs often means a fix is enough: faster images, clearer words on the home page, a working form. Three or more, especially an old platform and a site you cannot edit, usually points to a rebuild.
Before any rebuild, keep a list of your best pages and their addresses so they can be redirected. The planner has a question about what is not working today, and uses your answer in the plan.