Blog
Notes from the studio
Social media, video production, brand building and studio IT, written by the team at Clouds Agency. 140 articles so far.
19 articles found, page 1 of 2
Event Recap Video: Capture Plan and Sponsors
How to plan an event recap video: the capture plan, a same-night edit workflow, crowd and artist permissions, and the deliverables sponsors expect.
October 12, 2026
Fashion Lookbook and Campaign Video Planning
How to plan a fashion lookbook and campaign video shoot: the look matrix, shot list per look, stills and motion on one day, and short-form cutdowns.
October 2, 2026
Hotel Video: Five Shots Every Property Needs
The five shot families every hotel needs, how to plan video around Los Angeles seasons, and how to brief creator stays so disclosure and usage rights are clear.
September 10, 2026
Real Estate Listing Video: Shot List and Types
How to choose between a walkthrough and a cinematic listing video, a room-by-room shot list, and the drone and disclosure basics for Los Angeles agents.
August 13, 2026
Restaurant Video Content Plan for Los Angeles
A half-day shoot plan for a Los Angeles restaurant: what to film, how to split reels and stories, how to launch a menu, and what to check before posting.
August 6, 2026
Video Marketing ROI: How to Measure What Actually Matters
Most brands measure video marketing with the wrong metrics. Here's how to track the numbers that actually connect to revenue and business growth.
May 6, 2026
What Goes Into a Great EPK and Why Most Get It Wrong
An EPK is often the first thing a booker, distributor, journalist, or venue sees. A practical breakdown of what belongs in a great electronic press kit and the mistakes that make good projects look amateur.
May 5, 2026
Brand Video Production in Los Angeles: What to Expect, What It Costs, and How to Choose the Right Partner
Los Angeles has hundreds of video production companies. Here is how to evaluate them, what production actually costs in 2025, and what separates great work from mediocre work.
April 24, 2026
Brand Storytelling Through Video: What Makes Audiences Stop Scrolling
The brands that win attention in 2026 are the ones that tell stories, not the ones that shout louder. Here's how to structure brand video storytelling that actually connects.
April 18, 2026
Color Grading for Social Media: How Your Videos Should Look on Mobile
Most color grading is done on calibrated studio monitors that look nothing like a phone screen. Here's how to grade video that looks stunning on mobile.
April 12, 2026
How to Produce a Music Video in Los Angeles
A realistic, practical guide to producing a music video in Los Angeles. Budget ranges, crew requirements, location logistics, post-production workflow, and what separates good music videos from great ones.
April 12, 2026
How to Hire the Right Video Production Company in Los Angeles
Los Angeles has hundreds of video production companies. Finding the right one for your specific project is not about the biggest reel or the lowest quote. Here is what to look for and what to ask.
April 10, 2026